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Sabrina Boufedjikh is a Director of Sales and Account Management at Hootsuite, specializing in the APAC and ANZ regions. With 20 years of experience, they excel in SaaS sales, strategic consulting, customer experience, and social media strategy, having held various roles that provided a comprehensive view of business impact and client success. Sabrina has previously advised startups as an Independent Consultant, managed luxury beauty client accounts at The NPD Group, and led consumer insights initiatives at B3TSI. They hold a Bachelor’s degree in Marketing and a certification in Social Media Strategy.