The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors'​ experience once they arrive.

The HKTB is headquartered in Hong Kong. Currently it has a worldwide network of 15 offices and has representatives in six different markets.

The six objectives of the HKTB, as defined under the HKTB Ordinance, are to: ​
1) Endeavour to increase the contribution of tourism to Hong Kong;​
2) Promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination;​
3) Promote the improvement of facilities for visitors;​
4) Support the Government in promoting to the community the importance of tourism;​
5) Support, as appropriate, the activities of persons providing services for visitors to Hong Kong; and​
6) Make recommendations to and advise the Chief Executive (of the Hong Kong Special Administrative Region) in relation to any measures which may be taken to further any of the foregoing matters.​

In 2008 the HKTB established Meetings & Exhibitions Hong Kong (MEHK) to continue strengthening Hong Kong’s position as the premier destination for Meetings, Incentives, Conventions and Exhibitions (MICE) in Asia Pacific. 

For MICE organisers, that means providing a host of service designed to make organising spectacular meetings or incentive travel programmes, a convention or an exhibition even simpler, smoother and more satisfying.

Business Development

Government

Travel & Leisure

Hong Kong Tourism Board

Hong Kong Tourism Board's headquarters in Hong Kong, Hong Kong

This department oversees regional directors and coordinates strategic initiatives across various global markets.

Global Leadership

This department focuses on promoting the organization's brand and managing public relations through strategic marketing efforts.

Marketing and Communications

This department focuses on implementing promotional strategies and initiatives to enhance product visibility and increase sales through various trade channels.

Trade Marketing

This department focuses on the planning, management, and enhancement of event and product development initiatives.

Event Development

This department oversees all communication strategies and initiatives to promote the organization’s message and engage with stakeholders.

Communications Department

This department focuses on business development and management in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

MICE Development

This department manages employee relations, recruitment, benefits, and organizational development.

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People (5)

Jobs (0)

Other teams

Marketing and Communications

Trade Marketing

Event Development

Communications Department

MICE Development

Human Resources

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People (5)

Jobs (0)

Other teams

Marketing and Communications

Trade Marketing

Event Development

Communications Department

MICE Development

Human Resources

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