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Michael Hui is currently the Director Group Commercial at HAECO, where they drive sales and marketing efforts across the Asia-Pacific region, focusing on key East Asian markets. With over ten years of management consulting experience, they have specialized in aviation and aerospace corporate planning, including aircraft valuation and long-term strategic planning. Prior roles include Aviation Strategy Consultant at Ailevon Pacific Aviation Consulting and Aviation Advisory Consultant at Cirium, where they completed numerous high-profile advisory projects. Michael's educational background includes pursuing a Master’s in Business in Marketing at the University of Technology Sydney and a Bachelor in Aviation (Management) from UNSW.