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Richard Birkhold is the owner of Rethinking Safety, LLC, where they focus on enhancing the effectiveness of selling personal protective equipment. They have an impressive history in the safety industry, having previously served as the Director of Market Development at Safety Services Inc., and held various positions at Honeywell Safety Products, where they excelled in building relationships and executing sales initiatives. Additionally, Birkhold was the Director of Sales and Marketing at Uvision, facilitating the company's re-entry into the U.S. market, and currently works as the Regional Sales Manager for Dräger Safety. They earned a BBA in Industrial Marketing from Western Michigan University.