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Lynne Craig is a founder, innovation director, and academic known for designing conditions that spark change at the intersection of design, technology, education, and business. As the Founder and Director of the Digital Anthropology Lab at London College of Fashion from 2014 to 2021, Lynne integrated technology and cultural studies through various innovative projects. Their role as Co-Founder and Non-Executive Director of Holition has paved the way for pioneering augmented reality solutions in retail since 2008. Currently, Lynne serves as Deputy Director of Innovation at Edinburgh Futures Institute, where they design strategies for innovation in education and research. With a background that includes collaborations with global luxury brands and presentations at major conferences, Lynne continues to influence emerging technology applications in design and business.