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Berfu Turudu Atalay is a Senior Account & AI Project Manager at Hogarth, specializing in digital account management and AI-powered content production. They previously held positions at TBWA\ISTANBUL and Deloitte, where they contributed to major brand campaigns and executed training analyses. Berfu earned a Master’s degree in Marketing Communications and a Bachelor's degree in Business Administration from İstanbul Bilgi Üniversitesi and Yıldız Teknik Üniversitesi, respectively. With a strong focus on creativity and technology, they excel in managing projects for prestigious brands like Amazon, TikTok, and Google.