We aim for simplicity and go straight to the point because clarity helps us focus on what matters. We don’t overcomplicate so we can be clear and efficient.
Less really is more.

We are open, honest and humble.
We reflect on our behaviour and listen to others.
We speak up, but once a decision has been made, we commit to it.
We are prepared to have our own ideas challenged and happy to let the best idea win.

We make careful, sustainable choices by using resources responsibly and doing more with less. We create value for money, making a sustainable lifestyle accessible for everyone.

We are always eager to find a better way forward.
We constantly improve by seeking feedback to act, learn and adapt with speed.
Everyday improvements, big or small steps, can make a huge difference.

We have a strong business mindset.
We are curious and creative and take every opportunity to adapt to ever changing customer needs. Our innovative and flexible approach delivers the best customer offer and experience.

We are the best we can be and bring out the best in everyone and the business.
We empower and trust others to take ownership and embrace diverse perspectives. We listen to and learn from our colleagues.

Our workplace is inclusive, and respectful.
We encourage and help each other to win together.
We see the big picture and collaborate across boundaries, sharing our skills and knowledge in the best interests of our company to create unbeatable customer value.

In 1947 Erling Persson opened a ladieswear store called Hennes with the idea of making fashion available and affordable to all. The store in Västerås would soon be followed by more. Today, H&M Group is a global design company with brands in 74 markets.

The H&M group is a family of brands making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. They create value for people and society in general by delivering their customer offering and developing with a focus on sustainable and profitable growth.

The H&M group includes the brands H&M and H&M HOME, COS, Weekday, Monki, & Other Stories and ARKET, the marketplace
Afound and the B2B initiative Treadler. In addition, the H&M group is the majority shareholder in Sellpy, a fast-growing ecommerce platform for second-hand items.

Their brands all have their own unique identity, and they complement each other well. Together they offer a great variety of styles and trends within fashion and accessories, beauty and sportswear as well as interiors. While increasing the share of recycled or other more sustainably sourced materials their brands are also offering customers several services to make a sustainable lifestyle accessible to more people.

The H&M group’s brands reach customers around the world. Wherever, whenever and however their customers want to meet them – in their stores, on their websites, in digital marketplaces and on social media– they want to offer a convenient and inspiring experience in which the channels interact and strengthen each other. They are continuing to focus on digital growth, optimisation of the store portfolio and integration of online and physical stores.

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