Abinaya Ganesan is a seasoned professional in lead generation and market research, currently serving as a Lead Generation Specialist at Hiver since June 2025. Prior experience includes roles at Freshworks from February 2019 to June 2025 as a Senior Account Research Analyst and Market Research Executive, where responsibilities encompassed lead generation and CRM management. Earlier, Abinaya contributed to RheinBrücke IT Consulting as a Consultant focused on market research and email campaigns, and gained experience in digital marketing as an intern at Govche Tech Solutions. Involvement with IEEE as a volunteer from March 2016 to April 2018 adds to a diverse background. Abinaya holds a Bachelor of Engineering in Computer Science & Engineering from Sri Muthukumaran Institute of Technology and is currently pursuing an MBA in Business Statistics at Birla Institute of Technology and Science, Pilani.
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