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Mohini .

Group Head In Brand Experience

Mohini currently serves as Group Head in Brand Experience at HiveMinds since March 2025. Prior to this role, Mohini held positions at Paxcom India (P) Ltd, first as E-Commerce Executive and then as E-commerce Senior Analyst from August 2019 to January 2025, managing digital content for leading Indian brands on prominent e-commerce platforms. Earlier experience includes working as a CRM Data Analyst at Elevate Services, where data review and report generation were key responsibilities, as well as a Service Delivery Manager at IndusInd Bank, focusing on customer account management and operational duties. Mohini's early career began with a Marketing Internship at Perfect Finance, conducting market research and utilizing social media trends. Educational qualifications include a PGDM from JIMS Kalkaji and a BA from GVM College.

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