Richard Cridford is an experienced marketing professional currently serving as the Senior Director of Regional Marketing & eCommerce for EMEA at Hilton since July 2013, following roles as Director and Senior Manager within the same department. Cridford has a proven track record of enhancing digital performance across Hilton's Focused Service brands and has previously provided eCommerce direction for a diverse portfolio in the UK & Ireland. Prior experience includes serving as Head of Client Services at Intelligent Reach, where expertise in product data and consumer behavior was leveraged to enhance e-commerce revenues, and a series of roles at Mobiles.co.uk, culminating in Online Marketing Manager, overseeing multiple online acquisition channels and managing a significant marketing budget. Educational background includes a Mini MBA in Marketing and studies at Harvard Business School focused on Organizational Leadership, as well as a B.A. in Media, Design, and Production from the University of Hertfordshire.
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