Samantha Kay is an accomplished professional in digital content strategy and management, currently serving as the VP and National Lead for Digital at Burson since April 2025. Previously, Samantha operated as a Content Consultant from July 2018 to March 2021, working with notable brands such as Fuel Transport and the Ontario Medical Association. Samantha's extensive experience includes leading multi-disciplinary teams at Totem, where the publication Inspired Magazine was transformed into an award-winning title, and serving in various editorial roles at Kraft CRM, Home Depot, and St. Joseph Media. Earlier roles included significant contributions at Sid Lee and Hill+Knowlton Strategies, where Samantha provided national leadership in content and digital strategy. Educational credentials include a Bachelor’s degree in English from Queen's University and a Magazine Copy Editing Course from Ryerson University.