Gruenenfelder Rico is an experienced professional in business development and marketing, currently serving as the Head of Corporate Business Development and Communication at Hilcona AG since October 2022. Previously, Rico held various key positions at Hilcona AG from 2008 to 2019, where significant accomplishments included profitability improvements for international product lines and brand repositioning. Additionally, Rico contributed to the E-Mobility sector as the Head of Sales, Business Development, and Marketing at PLUG'N ROLL from February 2019 to September 2022. In a consulting capacity, Rico served on the board and as a marketing consultant for graubünden VIVONDA AG, focusing on sustainable product development. Rico's early career included roles at Emmi Gruppe, where milestones included successful product introductions and marketing innovations. Rico holds a degree in Marketing from the University of St.Gallen, obtained in 2005.
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