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Bobbi Coffin is the President and Founder of C-Bob Commercial Solutions, specializing in go-to-market strategies for diagnostics, medical devices, and software solutions. With over 30 years of experience in the healthcare and biotech sectors, Bobbi has held senior roles at companies like Biodesix, Exact Sciences, and Cytyc/Hologic, where they were instrumental in launching groundbreaking products. Known for their strategic insights and collaboration skills, Bobbi has served on several boards, including those of HepQuant and the Colorado Bioscience Association, while fostering the growth of innovative healthcare solutions. Currently, they also hold positions as a board member at Spesana and as Fractional Chief Commercial Officer at KromaTiD. Bobbi studied business, journalism, and art at West Virginia University.