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Andrea Benda LaFerle is a strategic communications leader with over 15 years of experience in marketing and communications within higher education and healthcare. They previously served as the Director of Marketing & Public Relations for the University of Michigan School of Public Health, where they significantly improved the school's national ranking and media presence. Their career includes roles at Advocate Health Care and the University of Michigan School of Public Health, where they excelled in media relations, strategic communications, and team leadership. Andrea holds a Master’s degree in Integrated Marketing Communications from Northwestern University and a Bachelor’s degree from Hillsdale College. Currently, Andrea is the Director of Communications Strategy for the Value-Based Enterprise at Henry Ford Health.