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Benjamin Busset is a Digital Marketing Manager at Henkel France, where they focus on developing the digital marketing strategy for the Adhesives division. Previously, Benjamin served as Trade Marketing Manager at Henkel and held various roles in sales promotion and marketing at Anheuser-Busch InBev and HP UK. Benjamin holds a Master’s degree in Marketing and Sales from KEDGE Business School and has studied marketing at Tecnológico de Monterrey. They are dedicated to studying consumer trends and reinventing market strategies to enhance brand presence in the French market.