Erin Minck is a marketing professional with extensive experience in brand strategy and e-commerce operations. Currently serving as a Senior Associate in Brand Strategy at HelloFresh, Erin leads competitive and category analysis to drive brand growth and innovation, collaborating with cross-functional teams to ensure brand consistency. Previously, as an Assistant Manager of Brand Marketing at LOFT, Erin authored creative briefs and shaped brand storytelling to align with seasonal business goals. Experience at Lilly Pulitzer included managing e-commerce product launches and optimizing online discoverability. Past roles also encompass content creation in luxury retail and internships that contributed to strategic marketing initiatives. Erin holds a Bachelor of Business Administration in Marketing from the University of Richmond.
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