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William Mazzucatto has over 11 years of experience in marketing strategy, brand positioning, and trade marketing across various consumer goods categories, including beverages and health products. They have held roles from Marketing Analyst to Head of Trade and Field Marketing for The HEINEKEN Company, demonstrating strong leadership in developing marketing initiatives and managing product portfolios. William also has entrepreneurial experience as the owner of a startup focused on nutritional supplements and has worked on strategic business development and sales analytics within reputable firms such as Herbalife Nutrition and General Mills. They earned a Bachelor of Commerce in International Business from Universidade Presbiteriana Mackenzie.