Jordi joined HEINEKEN South Africa in 2021 and today leads HEINEKEN Beverages. He has more than 25 years of experience within HEINEKEN across roles including On Trade and senior general management. He previously served as Managing Director of Nigerian Breweries Plc, where under his tenure the subsidiary became one of HEINEKEN’s growth engines in Africa, and as General Manager of Brarudi S.A., one of the largest brewers and soft beverage companies in Burundi. Jordi’s international career has given him extensive insight into both emerging and mature markets, and he brings strong leadership skills and a deep understanding of the global beer industry to the South African business.