Lucas Arechaga is an accomplished professional in the media and entertainment industry, currently serving as Manager of AVOD/Transactional Programming and Operations at Hasbro since June 2024. Previously, Lucas held the position of Senior Manager AVOD & FAST Programming and Operations at Entertainment One, where responsibilities included collaboration with Digital Distribution and Technical Operations to ensure effective content roll-out. At HBO Max, Lucas was a Content Planner, focusing on audience growth strategies across multiple markets. Earlier roles at Entertainment One and WarnerMedia involved leading content strategy and programming operations, achieving notable successes such as a significant audience growth for YouTube content and the establishment of a leading programming strategy for pay TV in the region. Lucas holds a Bachelor's degree in Communication from Universidad de Ciencias Empresariales y Sociales.
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