Rodrigo Licea Tapia has over 15 years of experience in the automotive industry, currently serving as the Head of Commercial Operations for Harley-Davidson Motor Company since October 2022, where responsibilities include driving sales growth and market share across Mexico and LADM. Prior roles include Regional Sales and Operations Manager at Jaguar Land Rover, where performance-driven partnerships were established with retailers, and Product and Price Manager at both Jaguar Land Rover and BMW Group Mexico, focusing on competitive product strategies and market adaptation. Earlier experience includes leadership positions at Ford Motor Company and Nissan Motor Company, emphasizing vehicle development, market strategy, and customer trends. Rodrigo holds a Bachelor's degree in Mechanical Engineering and Management from Tecnológico de Monterrey, along with specializations in Automotive Engineering from institutions in Germany and Italy.
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