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Lisa Riczko is an accomplished Digital Commerce US Strategy Director at Haleon, leveraging extensive experience in creating digital commerce strategies and driving profitable growth for the GSK Consumer Healthcare portfolio. Previously, Lisa held the same position at GSK, demonstrating a consistent track record in eCommerce strategy and market share enhancement across key retailers. Prior roles at Pfizer included notable achievements in growth for Amazon sales and successful Rx to OTC product launches. With a robust background in sales and business development across various channels, Lisa's expertise encompasses cross-functional collaboration, strategic partnerships, and data-driven decision-making. Educational qualifications include a Bachelor of Science in Marketing from Penn State University, a Mini MBA in Digital Commerce from the University of London, and participation in the Executive Education, 2030 Future Leader Program at Harvard Business School.