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Michael Heath is an experienced marketing and digital leader specializing in fan engagement and CRM within the sports industry. Currently serving as the Senior CRM and Fan Engagement Manager at MoneyGram Haas F1 Team, they previously held the roles of Chief Marketing Officer at Exeter City Football Club and Head of Digital and Marketing at British Universities & Colleges Sport (BUCS), where they significantly increased engagement and revenue. Michael's career includes key positions at organizations such as the European Tour and Reed Business Information, where they implemented successful strategies to enhance fan experiences and data acquisition. Holding A levels from Egglescliffe School & Sixth Form College, Michael remains passionate about fostering team excellence and a fan-first approach in all marketing efforts.