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Amadeus Fernandez is a design technologist specialist and architectural designer with over 20 years of experience, including 18 years in retail environments. In their current role at H-E-B, Amadeus leads process optimization and technology implementation initiatives, focusing on enhancing collaboration and bringing new ideas to life through design visualization and emerging technologies. Previously, they held positions as a Senior Retail Design Technologist and a Mechanical Draftsman, contributing to project coordination, architectural design, and 3D modeling. Amadeus possesses a degree from The University of Texas at San Antonio and is passionate about the intersection of art, technology, and storytelling. Outside of work, they are also a musician and gamer exploring AI-driven creativity.