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Rodger Pachelbel is the Vice President and Director of Market Development and Product Management at Gusmer Enterprises, Inc., where they have worked since 1988. Previously, they gained experience in winemaking at Paul Masson Vineyards and served as a Sales Representative at Continental Extrusion Corp. Rodger possesses a strong background in sales, marketing, and product management within the beverage industry, complemented by production experience in winemaking. They graduated from California State University, Fresno, with dual degrees in Food Science - Enology and Business Administration, and are currently pursuing additional studies in Business Administration and Ornamental Horticulture.