Melissa DiRocco is an accomplished marketing professional with extensive experience in content, product, and growth marketing. Currently leading marketing strategies at Guild Education since December 2021, Melissa has innovated brand consistency through the creation of a custom brand voice GPT. Previously, as an adjunct instructor at Wilmington University from February 2011 to June 2022, Melissa taught various marketing courses while emphasizing practical insights and real-world applications. In the same institution, as the Head of Marketing Services, Melissa directed a team of eight, implementing successful marketing campaigns that drove student enrollment and brand awareness. Earlier experience includes serving as Manager of Marketing Communications at Access Group, where strategic event planning and campaign execution enhanced stakeholder engagement. Melissa holds a Bachelor's degree in English and Business and Technical Writing from the University of Delaware and a Master of Education in Educational/Instructional Technology from Wilmington University.
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