Goodby Silverstein & Partners is a creative company that puts people at the center of everything they do. They work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Their mission is to create experiences that reach millions and even billions but seem to speak only to you.

Marketing

GS&P

GS&P's headquarters in San Francisco, CA, United States

Derek Robson

Margaret Johnson

Christine Chen

Julie Whitecotton

Brian McPherson

Leslie Barrett

Tara Masse

Senior Communication Strategist

Jennifer Gomes Ed.d.

Rich Silverstein

Jeff Goodby

The Creative Team at Goodby Silverstein & Partners is responsible for developing compelling and innovative ideas that captivate both clients and consumers. This team, made up of roles ranging from Creative Directors and Copywriters to Designers and Technologists, collaborates to produce engaging content, advertisements, and experiences. Their work focuses on combining artistry and strategy to create powerful, memorable campaigns that resonate on a deeply personal level.

Creative Team

The Communications Strategy Team at Goodby Silverstein & Partners focuses on developing and implementing strategic communication plans that connect deeply with both clients and consumers. They leverage analytics, content strategy, digital marketing, and performance improvement to craft personalized experiences that resonate on a large scale, all while fostering an environment of collaboration, transparency, and innovation.

Communications Strategy Team

The Business Affairs and Operations team at Goodby Silverstein & Partners oversees the seamless integration of business management, technology operations, and production logistics. They ensure all creative endeavors are executed efficiently, maintain compliance, and support the agency’s mission to deliver personalized experiences on a large scale. This team collaborates closely with various departments to optimize operational workflows and handle the complex intricacies of business affairs in creative production.

Business Affairs and Operations

The Finance Team at Goodby Silverstein & Partners is responsible for managing the financial health of the company, ensuring efficient financial operations, and providing strategic financial guidance. This includes budgeting, forecasting, financial planning and analysis, and overseeing production finances. They work closely with all departments to align financial objectives with GS&P’s mission of creating personalized and impactful experiences.

Finance Team

The Brand Strategy team at Goodby Silverstein & Partners focuses on developing deep insights about the market, consumers, and cultural trends to craft compelling brand narratives and strategies. They work collaboratively to ensure that every campaign resonates on a personal level while reaching broad audiences, guiding clients in building authentic and impactful brand experiences.

Brand Strategy

The Leadership Team at GS&P is responsible for guiding the strategic vision and creative direction of the company. Comprised of key executives, including Managing Partners and Chief Creative Officers, this team ensures that the organization remains aligned with its mission of creating meaningful and impactful experiences. They foster a culture of collaboration and innovation, driving both client success and internal growth through a commitment to honesty and shared learning.

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GS&P

Org chart

Board & advisors

Teams

Creative Team

Communications Strategy Team

Business Affairs and Operations

Finance Team

Brand Strategy

Leadership Team

Offices

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GS&P

Org chart

Board & advisors

Teams

Creative Team

Communications Strategy Team

Business Affairs and Operations

Finance Team

Brand Strategy

Leadership Team

Offices

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