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João Casotti is a seasoned professional in content coordination and cultural management, currently serving as Coordenador de Conteúdo at Grupo Sal since January 2021. As a Sócio at Comuna, a cultural management and production group active in Rio de Janeiro's creative economy for over nine years, João played a key role in managing a significant independent cultural space in Botafogo from 2011 to 2020. Previous experience includes coordinating content for brands such as Nike and Google at Grupo Sal from 2011 to 2014, and a brief stint at Selina in 2019 focusing on brand positioning and content execution. João began a career in media and communications with roles in various companies, including as a content producer at Martinica Digital and as a copywriter at EURO RSCG. Educational credentials include a Bachelor's degree in Communication and Journalism from Pontifícia Universidade Católica do Rio de Janeiro and further studies at the University of Liverpool.