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Lucas Araujo is a marketing professional with a Bachelor's degree in Marketing from Universidade Anhembi Morumbi and currently pursuing an MBA in Project Management and Agile Methodologies at Pontifícia Universidade Católica do Paraná. They have held various roles, including Senior Revenue Management Analyst at Grupo Boticário, where they focus on strategic promotional planning and data-driven decision-making. Previously, Lucas worked as an Analyst of Incentive Marketing at Jequiti Cosméticos and a Marketing Analyst at Benjamin A Padaria, demonstrating strong analytical skills and a commitment to continuous process improvement. With a passion for results, they are dedicated to optimizing performance in marketing initiatives.