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Plácido Polo is the Director Nacional de Ventas Canal Tradicional at Grupo Bimbo, a position held since 2021 where they focus on implementing company strategies in the channel and ensuring sales and profitability objectives with a team of over 600 individuals. Previously, Plácido gained extensive experience in sales roles, including serving as a Key Account Manager at Johnson & Johnson and as Jefe de Ventas Regional in both Andalucía and at Bakery Donuts Iberia. Plácido’s career began at Colgate-Palmolive as a Vendedor Junior from 1996 to 2000. They hold a degree in Ciencias Económicas y Empresariales from the Universidad de Sevilla, completed in 1995.