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Sara Nordström is the Director of NextM and Marketing Communications Manager at WPP Media Sweden, currently leading the biggest marketing and tech event in the Nordics. Previously, they served as Marketing & PR Director at Mindshare Sweden from 2006 to 2018, where they won the EMEA Mbassador of the Year award in 2012. During their tenure at GroupM Sverige from 2019 to 2024, they directed NextM, enhancing its prominence in the industry. Sara has also worked at Wavemaker Sweden as Marketing & PR Director and holds multiple degrees, including PR Management from Berghs School of Communication. They are recognized for their significant contributions to the field of marketing and communications.