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Sarah Shelstrom is a seasoned sales and marketing professional with over 22 years of experience in the automotive aftermarket. Currently serving as the Director of Demand Generation at GRIPEDGE Tools, they focus on driving growth through strategic planning and market expansion. Previously, at Integrated Supply Network, Sarah managed a $4M+ annual sales budget and developed marketing strategies for over 170 vendor partners. Their earlier roles at Cygnus Business Media included positions as Publisher and National Sales Manager, where they contributed to revenue growth through effective sales management. Sarah holds a Bachelor of Science in Business Administration with a focus on Marketing and Management from the University of Wisconsin-Platteville.