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Arun Raman is currently the Chief Intelligence Officer at GREY Group India, where they lead a diverse team focused on the intersection of behavioral data and consumer insights. With over 30 years of experience in brand-consumer planning, Arun has held strategic leadership roles in various agencies, including Lowe India, Famous Innovations, and DDB Mudra Group, overseeing brand strategies for blue-chip companies across multiple markets including India, South Asia, and Africa. Arun is an award-winning strategist, recognized for their contributions to brand positioning and communication strategies, and has participated as a jury member for the EFFIES in India and APAC for over eight years. They hold an MBA in Marketing Management from Symbiosis Institute of Business Management and a Bachelor’s degree in Mechanical Engineering from the University of Pune.