Sam Coughlan is a Programmatic Strategist at Google, where they lead initiatives in programmatic media. With a passion for marketing and digital media, Sam has accumulated extensive buying, planning, and strategic experience in various sectors including Automotive, Insurance, Energy, and Consumer Goods. Previously, they served as the Acquisition Media Lead at HBF Health and held multiple roles at The Media Store, contributing as a Digital Manager for Toyota. Sam earned a Bachelor of Media and Communications with a distinction in Marketing and Advertising from the University of Wollongong and is currently enhancing their skills through a program on Developing AI Strategy at RMIT University.
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Sydney, Australia
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