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Petr Houzar is a senior digital marketer with over ten years of experience and a deep understanding of the Czech online media landscape. They have held prominent roles, including Global Head of Media at Mattoni 1873 and Digital & Innovative Marketing Lead at Vodafone, demonstrating a holistic perspective gained from working with both clients and agencies. Currently, Petr serves as the Head of Enterprise Ads Sales and YouTube Country Lead for Google in the Czech Republic and Slovakia. Renowned for innovative approaches, they are a popular conference speaker and the author of sought-after expert articles. Petr holds a Master's degree in Mass Communication from Charles University and a Bachelor's degree in Marketing and Advertising from Tomas Bata University in Zlín.