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Gary Buchanan is a data, measurement, and analytics specialist with over 10 years of experience in digital media analytics. Currently serving as the VP/Group Director of Global Analytics at dentsu international, they lead analytics for Microsoft's B2B business and manage a team of over 25 professionals. Gary's expertise includes digital media analytics and marketing strategy, reinforced by a certificate in Python for Managers from Columbia Business School. They have previously held roles at companies like Google and American Express, and they are pursuing a BA in Psychology from the University of Connecticut.