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Eirini Krasaki is a senior student in the department of Marketing and Communication at Athens University of Economics and Business, specializing in business analytics. Eirini previously worked as a PPC Planner at Tempo OMD Hellas and served in various roles at Google, including Senior Account Manager and Strategic Partnerships Development Manager in a rotation program. Eirini has participated in selective programs such as AdCamp and the Digital Talents Academy II, gaining insights into digital advertising and marketing strategies. With a strong intrinsic motivation and a passion for understanding consumer behavior, Eirini is eager to further develop both soft and hard skills in the marketing industry.