Alba Casero Mier is a seasoned leader currently serving as the Regional Product Lead in Media Effectiveness at Google. With a robust background in data analysis, strategic modeling, and business optimization, Alba specializes in marketing measurement and digital transformation. Alba previously held key positions at GroupM Spain as Chief Media Intelligence Officer, where they led digital transformation efforts and achieved significant growth, and as Digital & Strategy Manager at Orange España. With extensive teaching experience in analytics and business statistics, Alba also contributes as a professor at ISDI. They hold a degree in mathematics from Universidad de Oviedo and a master's in digital analysis from ISDI.
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