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Aidan Wilks is currently the Search Strategy Lead (Canada) at Google, where they focus on establishing the Canadian market as a leader in search marketing sophistication. Prior to this role, Aidan held various positions at Google, including Senior Account Manager and Omnichannel Performance Lead. They also gained experience at Scotiabank as a Customer Service Representative and Personal Banking Officer, as well as managing customer service and marketing at Unhaggle. Aidan's involvement with Engineers Without Borders Canada as an Enabling Facilitator and their consulting work with Queen's Business Consulting further highlight their diverse professional background. Aidan is pursuing a Master of Science in Commerce at SKEMA Business School and has a Bachelor of Commerce (First Class Honours) from Queen's University.