Abi A. is a passionate digital marketing expert with over seven years of experience in delivering integrated 360° digital campaigns. Currently serving as the Senior Industry Manager YouTube Brand Lead at Google, they are focused on understanding consumer behavior and unlocking new insights through data. Previously, Abi held various roles, including Marketing Manager at Uber and Digital Account Director at Mindshare, where they led strategic planning and campaign execution for major brands. Abi holds a Bachelor of Science in Psychology from the University of Southampton, completed in 2009.
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