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Lissa Bertalot is an experienced professional in the golf industry, currently serving as the Ecommerce Manager at Golf Pride, a division of Eaton, since December 2019. Lissa has held various positions within Golf Pride, including Brand Manager from October 2016 to December 2019 and Promotions & Communications Manager, as well as Florida Territory Sales Manager from July 2008 to December 2019. Prior to joining Golf Pride, Lissa was the Director of Sales & Marketing at the Executive Women's Golf Association (EWGA), where involvement began as the first USGA Boatwright Intern in April 2005. Lissa holds a Master’s degree in Sports Management from Indiana University Bloomington and previously attended Purdue University.