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Froehlich brings extensive nonprofit leadership experience, most recently serving as Chief Revenue Officer of the fundraising organization for St. Jude Children’s Research Hospital, ALSAC. There he was responsible for all aspects of the Development team including mass marketing, events, corporate, major gifts and planned giving. His team quadrupled revenue from $700 million when he started to over $2.8 billion annually in fundraising. During his tenure, St. Jude became the largest single-cause operating charity for cash donations - with more than a half billion dollars raised each year through its digital channels. Prior to his time at ALSAC, he led fundraising teams at the American Society for the Prevention of Cruelty to Animals (ASPCA) that drove monthly donor recruitment through iconic television commercials.