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Aysel Cengiz is a seasoned global marketing and communication leader with extensive experience in developing and executing PR and branding strategies. They served as the Director of Global PR and Communications at GN Group, where they currently lead initiatives that strengthen brand equity in hearing innovation and health. Aysel's previous roles include Senior Marketing Manager at Lumigon, Account Manager at AdPeople Worldwide, and Assignment Leader at IKEA Group, where they drove comprehensive marketing strategies and collaborative storytelling efforts. Aysel holds a Master's in Business Administration from the University of Louisville and a Diplom in Business Administration from Fachhochschule Kiel.