Bryan Archibald is a seasoned marketing executive with extensive experience in digital marketing, analytics, and business intelligence. Currently serving as the Senior Director of Digital Marketing and Analytics at Weave since April 2022, Bryan previously held the role of Director of Marketing Technology and Analytics at CMG Financial and has led teams at MRM and Oracle, focusing on performance analytics and strategic consulting for Fortune 500 clients. With a strong foundation in data analysis and project management honed during tenure at companies like Overstock.com and Delta Air Lines, Bryan is proficient in utilizing advanced analytics tools and frameworks to drive marketing effectiveness. Bryan holds an MBA in Marketing from the University of Utah's David Eccles School of Business.
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