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Rajab Abu Keer is a Senior Commercial Director at GF Building Flow Solutions, responsible for strategic and operational leadership in the MENA and international markets. They have over 15 years of experience in commercial leadership, previously holding roles at Uponor, Watts Water Technologies, and Viessmann, where they demonstrated expertise in market penetration, innovation management, and effective stakeholder engagement. Rajab has successfully built and scaled business operations in various regions, significantly enhancing market presence and driving growth across sectors such as hospitality, healthcare, and real estate. Their education includes an MBA from IMD, completed in 2025.