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Myra Gueco is a strategic marketing leader with extensive experience in global marketing, brand strategy, and product lifecycle management across various healthcare segments, including oncology and digital pathology. They held positions as Clinical Marketing Manager at bioMérieux, International Product Manager at Roche, and Senior Global Product Manager at Abbott, where they successfully developed and executed marketing plans that drove significant sales revenue. Currently, Myra serves as Senior Marketing Manager at GE HealthCare while pursuing an MBA and an MPH at Northwestern University and the University of Illinois, respectively, alongside a BS in Biology from Loyola University of Chicago. Their expertise encompasses multi-channel marketing, demand generation, and collaboration with cross-functional teams globally.