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The SEO and Content Strategy Team at Gambling.com Group is responsible for optimizing the visibility and reach of the company’s comparison sites through effective search engine strategies and high-quality content development. This team conducts keyword research, analyzes SEO performance, and creates engaging content that attracts and informs users while driving organic traffic. They collaborate across departments to ensure a cohesive approach to digital marketing and public relations, ultimately enhancing the company's position in the competitive iGaming market.