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Alistair McRonald is an experienced CRM, data analytics, and commercial operations professional with a robust technical background. They have a history of working with notable companies, including L'Oréal and Abbott Diagnostics Business, where they held various roles such as Business Intelligence Analyst and European Commercial Operations & Analytics Manager. Currently, Alistair serves as the Salesforce Excellence & CRM Manager at Galderma and previously held positions in analytics and business systems management across multiple organizations. Their proficiency in technologies like SalesForce, SQL, and Power BI enables them to drive strategic decision-making and enhance business performance through data-driven insights. Alistair holds a Master’s degree in Engineering from the University of Southampton and a certificate from The Institute of Direct and Digital Marketing.