Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys worldwide. Delivering fun for kids of all ages, Funrise portfolio consists of its own brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™ and RAINBOW BUTTERFLY UNICORN KITTY™, as well as licensed properties from premier partners.

Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and showrooms in Minneapolis, MN and Bentonville, AR, and international offices in Canada, Mexico, United Kingdom, France, Spain, Australia and Hong Kong. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited.

Consumer Goods

Manufacturing

Toys

Funrise

Funrise's headquarters in Van Nuys, CA, United States

King Cheng

Shirley Price

Kelly Woon

Martin Good

Kevin Stone

Jeff Falerni

The Sales and Marketing Team at Funrise is responsible for driving revenue growth and brand recognition for the company's diverse portfolio of toys. This team manages relationships with key retail accounts, oversees regional and international sales efforts, and crafts marketing strategies to enhance brand positioning across various platforms. They focus on promoting both proprietary and licensed toy brands, leveraging social media, creative campaigns, and strategic partnerships to reach target audiences globally.

Sales and Marketing Team

The Design Team at Funrise is responsible for conceptualizing and creating innovative toy designs that bring the company's vision to life. This team collaborates closely to develop product aesthetics, packaging, and branding for both Funrise's proprietary brands and licensed properties. They ensure that each toy not only meets high creative and safety standards but also delivers joy and excitement to children globally.

Design Team

The Leadership Team at Funrise is responsible for steering the company towards its strategic goals and ensuring operational excellence across all departments. This includes overseeing international market expansion, financial management, technological innovation, product development, and sales strategies. Members work collaboratively to drive growth, foster innovation in toy design, and maintain Funrise's global industry leadership.

Leadership Team

The Operations and Support team at Funrise facilitates efficient logistics, oversees IT systems, provides administrative support, and ensures exceptional customer service. Key responsibilities include managing the distribution of toys across Europe, maintaining IT infrastructure, coordinating executive schedules, and analyzing logistics to enhance operational efficiency.

Operations and Support

The Financial and Operations Team at Funrise is responsible for managing the company's financial health and operational efficiency. This includes overseeing financial planning and analysis, budgeting, and accounting, as well as orchestrating global brand marketing strategies and ensuring smooth operational processes across international markets. Key members of this team drive financial oversight, strategic brand management, and regional market operations to support Funrise's global growth and innovation in the toy industry.

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Funrise

Org chart

Teams

Sales and Marketing Team

Design Team

Leadership Team

Operations and Support

Financial and Operations Team

Offices

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Funrise

Org chart

Teams

Sales and Marketing Team

Design Team

Leadership Team

Operations and Support

Financial and Operations Team

Offices

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