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Martí Ibarz is currently a Profesor asociado at EADA Business School, specializing in the Master Online en Dirección de Analytics, Big Data e Inteligencia Artificial with a focus on Estrategia de Analytics. Prior to this, Martí has held various roles such as Head of Data & Analytics at Fuego Camina Conmigo, Insight Analyst at Schibsted Spain, Business and Marketing analysis & digital strategies consultant at Viguera editores, and Co Founder & Business Developer at chinese ping pong | brand factory. Martí has a strong background in business development, digital advertising sales, and managing online advertising campaigns. With a degree in Ingeniero Superior in Information Technologies and additional certifications in UX Design Research and Executive MBA, Martí brings a wealth of knowledge and experience to the field of analytics and data management.