For nearly a century, we have lived and breathed workwear. The styles and materials have evolved over time but our commitment to quality is as strong today as it was when we started. Our focus is to keep our users safe and comfortable at work.

Apparel & Fashion

Retail

Textiles

Fristads AB

Fristads AB's headquarters in Borås, Sweden

Petra Öberg Gustafsson

Jessica Edenvik

Sara Jacobson

Sofia Bennegård

Anastasios Lappas

Per Carlson

Werner Blom Sommervoll

Anna Sala

The Business Development and Sales team at Fristads AB is dedicated to driving growth and expanding market presence for our high-quality workwear. This team manages key accounts, optimizes sales operations, and develops new business opportunities across various regions. They also focus on enhancing digital sales strategies and improving global sales processes to ensure customer satisfaction and maintain our commitment to safety and comfort for workers worldwide.

Business Development and Sales

The Design and Creative Team at Fristads AB is responsible for conceptualizing and developing innovative workwear that blends safety, functionality, and comfort. The team includes roles such as Design Technicians, Art Director, and Product Developers who collaborate to create high-quality designs, while the Project Manager & Content Creator ensures seamless project execution and effective communication of the product vision.

Design and Creative Team

The Business Control Team at Fristads AB oversees the financial performance and strategic planning of the company. Comprised of skilled Business Controllers and led by the Head Of Business Control, the team focuses on budgeting, forecasting, and financial analysis to ensure that the company remains profitable while upholding its commitment to quality workwear.

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Fristads AB

Org chart

Teams

Business Development and Sales

Design and Creative Team

Business Control Team

Offices

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Fristads AB

Org chart

Teams

Business Development and Sales

Design and Creative Team

Business Control Team

Offices

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